For your business
Use AI without getting it wrong.
Save time, work smarter, stay in control.
You know AI is relevant to your business. What you don't know is where it fits, which tools are worth your time, and how to use them without risking client data or your good name. That's what this is for. Practical, plain-English help for people who just want to get on with things, responsibly.
25+ years in global and local tech companies
Who this is for
Built for people running their own show
You've been at this a while. You're a bookkeeper, a VA, a coach, a consultant, a tradie, a photographer, someone who's built a real business without a tech team behind you. You're time-poor and results-focused, and you've heard plenty of AI noise without much of it landing.
- You want to know which tools are actually worth learning, not all of them.
- You care about doing it responsibly. Privacy, security and client trust matter to you.
- You'd rather have one thing working well than ten things half set up.
- You want plain answers from someone who gets small business, not a guru.
If you're after enterprise strategy decks or six-month transformation programs, I'm not your person, and that's fine. This is for the rest of us.
The approach
Start here, free
Three ways to get unstuck today
No overwhelm, no catch. Practical tools that help you work out what's worth using, what to skip, and how to start without making expensive mistakes.
AI Safety Checklist for Small Business
Before you hand anything to an AI tool, run through this first. A one-page reference on what's safe to share, what isn't, and what to double-check, written for real business situations, not theoretical edge cases.
Get the free checklist →Is AI Right For My Business?
Eight questions, five minutes, a clear answer on where to start, or whether to bother yet. The biggest mistake is starting with the wrong thing. This helps you find the right first step for your situation.
Take the free quiz →Build Your First AI Prompt in 60 Seconds
Not sure what to type into ChatGPT? Answer a few quick questions and this tool builds a ready-to-use prompt for you, with responsible-use reminders built in. Nothing to download, nothing to sign up for.
Try the free tool →When you're ready to actually start
The AI Starter Kit
Everyone else sells you a pile of prompts or a course you'll never finish. This hands you a working AI setup with the safety rails already built in, and makes sure you understand it well enough to never need me again.
- A pre-built assistant, set up for a small service business, guardrails baked in
- A prompt system organised around client comms, content and admin
- Your own rules for privacy, disclosure and judgement, before any tool
- Short lessons on what AI actually is and when to trust it
- Watch-me-do-it setup videos for Claude and ChatGPT
- A one-page plan: your tool, your rules, your first three tasks
Want help that's yours
Sometimes you just want someone to look at your situation
If you'd rather talk it through, I offer one-to-one sessions, small group cohorts, and speaking. Tell me what you're working on and I'll come back with what actually applies to your business.
Work with meSimply Put
Thinking that lands in your inbox
AI isn't just for tech companies. It can help you win back time in your business, get on top of family admin, and make everyday life run a bit smoother. Simply Put shares plain-language tips and tools for people who are busy, practical, and a little sceptical of shiny things.
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