Shelly Duncan
Before you start — watch this first
What this tool does, how it works, and why responsible use is built in.
AI Prompt Builder · Shelly Duncan
You don't need to know
how to talk to AI.
That's what this does.
Most small business owners open ChatGPT, stare at a blank box, and have no idea what to type. This tool builds the prompt for you — in about 60 seconds.
1 / 6
The problem it solves
Knowing what to ask
is half the battle.
AI tools are genuinely useful for client emails, social posts, quotes, website copy, and more. But they only work well with the right instructions. Writing those instructions is a skill. This builder does it for you.
2 / 6
How it works
Five steps.
One ready-to-use prompt.
1
Your business type
2
What you need to write
3
The specific situation
4
The tone you want
5
A little context (optional)
3 / 6
What you get
A prompt — not an answer.
Here's the difference.
📋
Copy the prompt and paste it into any AI tool — ChatGPT, Claude, Gemini, Copilot
✍️
The AI writes a complete draft — no client details needed upfront
✅
Read it, make it yours, then send or post
4 / 6
Responsible use — built in
AI writes the draft.
You stay in charge.
🔒
No sensitive input required — the AI drafts from context, not client data
👀
Always read the output before using it — you decide what goes out
🧠
AI gets things wrong. You're still the professional.
5 / 6
Ready when you are
This is the shallow end.
It's a good place to start.
These prompts are generic by design. The output needs personalising before you use it. If you want prompts built around your actual business, that's what the workshops are for.
6 / 6
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Already seen it?
AI for Small Business

Build your AI prompt
in 60 seconds.

Tell me what you need to get done. I'll give you a ready-to-use prompt you can take to any AI tool — ChatGPT, Claude, Gemini, Copilot, whatever you use.

This is a quick win — not the full picture

This tool gives you a solid starting point. The prompts it generates work for small business owners in general, not specifically for your business, your voice, or your clients.

Think of it like a prompt template from a book. Useful for getting started, but the output will be generic until you add your real details. You'll need to edit what it gives you before it's actually ready to use.

If you want prompts that know your business inside-out, or to understand what makes a good prompt in the first place — that's a different thing entirely, and it's what the workshops and programs are for.

Step 1 of 5
What kind of business are you running?
Pick the one that's closest. This shapes the language and examples in your prompt.
🔧
Trades & Services
Plumber, electrician, cleaner, landscaper, handyperson
🎨
Creative & Design
Photographer, designer, copywriter, videographer, artist
💆
Health & Wellbeing
Physio, nutritionist, coach, therapist, personal trainer
💼
Professional Services
Bookkeeper, accountant, consultant, VA, HR advisor
🛍️
Retail & Products
Online store, market stall, product maker, wholesaler
☕
Hospitality & Events
Café, caterer, event planner, venue, accommodation
Step 2 of 5
What do you need to write or do?
Choose the task you're working on right now.
✉️
Client email
Following up, responding to an enquiry, chasing payment, delivering news
📱
Social media post
Facebook, Instagram, LinkedIn — promoting services or sharing updates
📋
Quote or proposal
Outlining a service, explaining your pricing, winning the job
🌐
Website copy
About page, service descriptions, homepage text, FAQs
⭐
Reply to a review
Responding to Google or Facebook reviews, positive or negative
💡
Content ideas
Blog topics, post ideas, newsletter content, video scripts
📝
Process or checklist
Onboarding steps, standard procedures, checklists for your team
🎙️
Meeting or voice note → actions
Turn rough notes or transcripts into a clear action list
📋
Staff or contractor brief
Brief someone on a task so the work gets done right first time
Step 3 of 5
A little more detail...
The more specific you are, the better the prompt works.
Step 4 of 5
What tone do you want?
This tells AI how to pitch the writing.
Warm & friendly
Approachable, personal, human
Professional & clear
Polished, direct, no fluff
Confident & direct
Assured, straightforward, no hedging
Conversational
Like talking to a real person
Empathetic & caring
Warm, understanding, supportive
Local & casual
Relaxed, community-feel, unpretentious
Step 5 of 5 — optional
Want a more personalised prompt?
Add a couple of details and we'll weave them into your prompt automatically. Everything here is optional — skip anything you're not comfortable sharing. Nothing you type is stored or sent anywhere.
🔒 This tool runs entirely in your browser. Nothing you type here is collected, stored, or sent to any server. It disappears when you close the tab.
Used to personalise the prompt — e.g. "I run [your business name]"
Helps ground the prompt in your actual context
The more specific this is, the better your prompt output will be. No sensitive details — just a plain description.
0/200
Your prompt is ready
Paste it into any AI tool — ChatGPT, Claude, Gemini, Copilot — and it will write you a complete draft. Then personalise that draft before you use it.
Your custom prompt
💡
How this works: This prompt tells the AI to write a complete draft for you — no client details needed upfront. What you get back will have placeholders in [square brackets] where your real details go. Swap those in yourself, in your own words, before you send or post anything.
Before you use this output — four things to check
🔍 Read it before you send it
AI doesn't know your client, your history, or your context. Read every word. If something feels off, it probably is. You're still accountable for what goes out under your name.
🔒 Watch what you share
Don't paste client names, financial details, health information, or anything sensitive into a free AI tool. Free tiers may use your inputs to train their models. Know what you're agreeing to.
✍️ Make it sound like you
AI writes in its own voice, not yours. Edit the draft so it actually sounds like something you'd say. Your clients know what you sound like — they'll notice if it's off.
🧠 AI gets things wrong
It might invent a policy you don't have, quote a price that's wrong, or suggest something that doesn't suit your client. You're the professional. Check everything before it goes out.
Want to go further?

This is the shallow end. Here's what's in the deep end.

Generic prompts get you started. But they won't know your voice, your services, your clients, or your boundaries around privacy and security. That gap is where most small business owners get stuck.

  • → Learn how to build prompts that actually reflect your business, not a generic version of one like you
  • → Understand what to share with AI, what to keep offline, and how to set sensible boundaries
  • → Build repeatable workflows so AI saves you real time, not just a few minutes here and there
  • → Use AI in a way that's transparent and accountable to your clients — and to yourself
See workshops and programs →